IMPROVING YOUR SITE TO INCREASE ITS VISIBILITY ONLINE
Anything that ranks on page one of a search engine such as Google, Bing, etc., gets free traffic. These are clicks and visits from your potential clients.
For your brand to grow, you need to rank on the first page of the Google SERP to direct the traffic to your website.
Search Engine Optimization is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Search Engine Optimization is the Unpaid / Organic method of earning traffic through unpaid or free listings
Optimizing a website and its content to enable it to appear in organic search results of the search engines – mainly Google. (Google has 92.05% of search market share and growing). Ranking in search engines requires an understanding of how search engines work, what are the search queries and why and how people search. Successful implementation of SEO strategies makes a site appealing to users and search engines.
The focus of SEO today is:
Understanding personas.
Data-driven insights.
Content strategy.
Technical problem-solving.
SEM: is buying traffic through paid search listings. It is a Digital Marketing Strategy used to increase the visibility of a website on Search Engine Result Pages.
It is also referred to as PPC (Pay Per Click)
It is one of the most effective ways of growing your business online in a highly competitive marketplace.
PPC: Pay Per Click: PPC: Pay-per-click is a model of internet marketing where the advertiser pays a fee each time one of their ads is clicked.
In essence, it’s a way of buying visits to your site rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC.
PPC is used for all types of campaigns, including
Increasing sales
Generating leads
Promoting brand awareness
Even though there are numerous ways you can structure a pay-per-click campaign, a structure that mirrors the design of your site has the same six components:
✓ Campaigns.
✓ Ad groups.
✓ Keywords.
✓ Ad text.
✓ Landing pages.
✓ Social Media Campaign.
PPC is all about relevance.
Users are searching for specific products, services, and information at any given time.
You can show a targeted ad at the exact moment this search is occurring.
Keyword research for PPC can be exhaustive and time-consuming, but also incredibly important.
The entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list.
An effective PPC keyword list should be – Relevant, Exhaustive, and Expansive
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ON-PAGE SEO
All the steps you take to make your web page rank higher on search engines come under On-page SEO using HTML tags, other content elements, meta tags to get Google bots better understand the content.
OFF-PAGE SEO
It involves developing a search engine and user opinion of a site’s popularity, relevance, trustworthiness, and authority. It’s done through other websites, linking to or promoting it.
TECHNICAL SEO
With technical SEO, you help search engines access, crawl, interpret, and index your website to optimize its infrastructure. It has nothing to do with the actual content of the website or with website promotion.
LOCAL SEO
Writing captions, putting out tweets, and copies for other social media platforms carry immense importance and value addition to brands. It is the new-generation communication method and one that can make you go viral for all reasons!
E-COMMERCE SEO
It is the means of getting the brand to be more visible in the search engine results pages (SERPs). When customers search for products in the market, you will want to rank as highly as possible for you to get more traffic.
INTERNATIONAL SEO
International SEO is the optimization of your website to get the search engines to identify which countries you want to target and which languages you use for business for an international audience across the globe
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Does My Business Need SEO?
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes investment into skills and resources to rank a website on the SERPs.
What Is A Google Penalty?
You might have heard that Google hands out penalties to websites that infringe their webmaster guidelines? There are two types of penalties; at least as far as webmasters go:
Manual action penalties
Algorithmic penalties (adjustments)
However, officially, algorithmic penalties (or adjustments) aren’t penalties. They’re the result of a site’s rankings changing because of the algorithm (for example, the Panda and Penguin algorithms) filtering a site due to the identification of manipulation.
How Long, Does It Take To Rank on Google?
Well, as is the answer for many SEOs: it depends.
Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can’t launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority.
You need to earn your way to the top of Google and deserve to be there.
A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.
It might only take a few months to rank for a local term (e.g., a plumber in [location]), whereas it could take years to rank a new website for, let’s say, the term “laptops.”
What Are Google's Most Important Ranking Factors?
Back in 2016, Google confirmed its top 3 ranking factors as links, content, and RankBrain.
And in reality, optimizing for these factors means creating great content that other websites want to link to and that Google can understand as the best result for any given search query.
But various ranking factor studies have delved deeper into Google’s algorithm to shine a light on those areas that have the most significant impact on organic performance.
How Can I Find Technical SEO Errors?
Technical SEO errors can hold back your site and prevent it from performing as well as it could in organic search. You need to be able to identify and fix issues promptly and keep on top of them.
To monitor technical issues, you can use our Site Audit Tool to identify problems and opportunities. You will find a range of thematic reports covering crawlability HTTPS, site performance, and more, as well as errors, warnings, and notices across over 130 points.
How Do I Create SEO-Friendly Content?
SEO-friendly content doesn’t mean keyword-stuffed content, far from it.
The reality is that SEO needs to be an essential part of the content creation process if you want your content to perform well organically. So then, how do you create SEO-friendly content?
You start with keyword research to help you understand the terms people are searching for, determine search intent, the right format, and get your on-page SEO right.
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